Wired Head

12seconds

"But the shortest works are always the best," wrote the French poet, and video sharing start-up 12seconds is counting on that being true. The simple site, which launches an invitation-only alpha today (500 invites for Webware readers at the end of this post), places a 12-second limit on the videos its users can share.

The idea is to keep the focus on status updates, letting users share--via video--what they're doing in a single moment.

The simple concept of 12seconds is backed up by a simple interface: once you sign up you can begin capturing video directly from your computer's Webcam.