Wired Head

Web 2.0: The New Guy At Work

Silicon Valley loves its buzzwords, and none generates more buzz today than Web 2.0. Unless you're a die-hard techie, though, good luck figuring out what it means. Web 2.0 technologies sport strange names like wikis and mash-ups. And the startups hawking them -- Renkoo, Gahbunga, Ning, Squidoo -- sound like Star Wars characters George Lucas left on the cutting-room floor.