Marketing With Virtual Facebook Events: Yay or Nay?



Generating buzz online about a new service or product is one of the toughest things marketers and PR folks will ever have to do. By Darrell Etherington

How the Social Web Destroys Traditional Marketing


There is a whole generation of people who need to change how they communicate with the world. Just this week, Michelin hired TBWA to create a Facebook campaign around their slogan "The right rite changes everything," in an attempt to rebrand the Michelin Man. By Thomas Baekdal