How the Social Web Destroys Traditional Marketing


There is a whole generation of people who need to change how they communicate with the world. Just this week, Michelin hired TBWA to create a Facebook campaign around their slogan "The right rite changes everything," in an attempt to rebrand the Michelin Man. By Thomas Baekdal

3 New Ways to Measure the Social Web

When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. By Tim Trefren